Anua

Anua is a Korean skincare brand born from a personal journey to soothe sensitive, troubled skin. Founded by Song Ji-eun, who experienced chronic skin concerns herself, Anua began with a single, now iconic product – the Heartleaf 77% Soothing Toner. This initial success stemmed from a dedication to gentle, effective formulas rooted in traditional Korean herbal medicine, specifically the power of Heartleaf.

Today, Anua has blossomed into a comprehensive skincare line focused on calming inflammation, strengthening the skin barrier, and restoring natural radiance. We believe healthy skin is balanced skin, and our products are meticulously crafted with carefully selected ingredients, prioritizing minimal irritation and maximum efficacy. Popular choices include the Birch Juice 70% Moisturizing Cream and the Resveratrol 120% Firming Serum, all designed to work synergistically for visible results.

What sets Anua apart is our commitment to ‘less is more’ – simplified routines with potent, plant-derived actives. We’re dedicated to providing accessible, dermatologically-tested skincare solutions for all skin types, particularly those prone to sensitivity. Discover the Anua difference and unlock your skin’s natural harmony.