Purito SEOUL

Purito SEOUL is a Korean skincare brand born from a personal quest for gentle, effective solutions for sensitive skin. Founded in 2016, we began by meticulously crafting products free from common irritants – parabens, artificial fragrances, and essential oils – addressing a gap in the market for truly hypoallergenic formulas. Our philosophy centers around minimalist skincare, prioritizing ingredient quality and transparency over elaborate packaging or fleeting trends.

We believe healthy skin stems from a simplified routine focused on strengthening the skin barrier. This commitment is reflected in our bestsellers like the Centella Unscented Serum, a soothing and restorative treatment, and the Daily Go-To Sunscreen, renowned for its lightweight texture and broad spectrum protection.

Purito SEOUL distinguishes itself through rigorous ingredient sourcing, detailed ingredient lists readily available to our customers, and a dedication to cruelty-free practices. We’re more than just skincare; we’re a community built on honest beauty and a belief that everyone deserves to feel confident in their natural skin. Discover the Purito difference – gentle efficacy, rooted in Korean skincare innovation.