The Ordinary

The Ordinary is a groundbreaking skincare brand born from the desire for clinical efficacy without the premium price tag. Founded in 2013 by Brandon Truaxe, The Ordinary disrupted the beauty industry by championing transparency and straightforward formulations. We believe in honest marketing and providing consumers with powerful, active ingredients at accessible prices.

Rather than focusing on elaborate packaging or inflated promises, The Ordinary concentrates on what truly matters: results. Our philosophy centers around offering single-ingredient formulas – like Hyaluronic Acid 2% + B5 for intense hydration, Niacinamide 10% + Zinc 1% to combat blemishes, and potent Vitamin C suspensions – allowing you to build a personalized skincare routine tailored to your specific needs.

The Ordinary’s popularity stems from its commitment to simplicity and scientific backing. We cut out unnecessary extras, delivering high concentrations of proven technologies. This direct approach has made The Ordinary a favorite amongst skincare enthusiasts and professionals alike, offering effective solutions for a wide range of skin concerns. Discover the power of purposeful skincare with The Ordinary – where function always triumphs over fiction.